Power Map

Removed in 2016
In 2016 this functionality was fully integrated and appears on the Insert Tab.

Excel 2013

Previously called GeoFlow this is an add-in that provides Bing Map visualisations and extends the features found in PowerView
A 3D visualization for mapping, exploring and interacting with geographical and temporal data.
This works in conjunction with a PowerPivot model.
Download Link - microsoft.com/en-us/download/details.aspx?id=38395
Once installed an additonal group called "Maps" appeared on the Insert Tab.

Add-in Location

Name - Microsoft Power Map for Excel 
Location - C:\Program Files\Microsoft Office\root\Office16\add-ins\PowerMapExcelAdd-in\ExcelPluginShell.dll