This functionality is fully integrated and appears on the Insert Tab.
Added in 2013
Previously called GeoFlow this is an add-in that provides Bing Map visualisations and extends the features found in PowerView
A 3D visualization for mapping, exploring and interacting with geographical and temporal data.
This works in conjunction with a PowerPivot model.
Download from Microsoft website
Once installed an additonal group called "Maps" appeared on the Insert Tab.